Wednesday, 13 August 2014

Monday, 11 August 2014

Dark Supermarkets.

Online food shopping: What is a 'dark' supermarket? 17 January 2014 Last updated at 09:50 GMT On the High Street, the big supermarkets are diversifying - both Sainsbury's and Tesco now have more smaller sized convenience stores than larger, traditional supermarkets. An increasing number of people are also shopping online. Tim Muffett reports from a 'dark' store.

How online retail has changed the way we shop

11 August 2014 Twenty years ago, the first online transaction took place - and internet shopping was born. The BBC's Ben Thompson has been to one of the UK's largest e-commerce warehouses in Milton Keynes to find out just how much it has changed the way we shop.
How do you reinvigorate a heritage brand? It's a question that has long marred CEOs, business strategists and some of the world's most astute marketeers. This month CNN's "Leading Women" sits down with Denise Morrison, the CEO and President of Campbell Soup Company to discuss how she took the firm forward by reinventing the iconic brand.

Wednesday, 16 April 2014

Wednesday, 2 April 2014

How we got started

How TOMS donated 10 million shoes

Founder Blake Mycoskie started the shoe company after an inspiring trip to Argentina and created a 'One for One' model that has helped put shoes on the feet of needy children for every pair sold.

Nike vs. Adidas - the brand battle in Brazil

Monday, 31 March 2014

Wednesday, 26 March 2014

Tuesday, 25 February 2014

Sunday, 23 February 2014

What's up with WhatsApp Facebook deal?

It may be the world's fastest-growing mobile messaging startup, but is WhatsApp really worth $19 billion? The company only employs 55 people and Facebook is effectively paying $42 dollars for every WhatsApp customer. In pure monetary terms it's probably not worth it, says IG's Brenda Kelly "When you look at it in respect of what was offered for Snapchat which was a mere $3 billion it does seem a little over the offer price." The deal dwarves the $1 billion Facebook paid for photo-sharing app Instagram. But that's not the only reason Mark Zuckerberg wants WhatsApp. "When you look at how much growth WhatsApp has managed to achieve over the last number of years from about 200m users to 450m users which is way more than the likes of Twitter I think it is a way for Facebook to engage the younger market it has been losing favour with over recent quarters." WhatsApp was founded by Jan Koum - a Ukrainian immigrant who dropped out of college. It went from zero to 450 million users in five years and now adds a million new customers every day. It leads the new wave of smartphone-based messaging apps. But Peter Thal Larson from Reuters BreakingViews says it's a fickle market. "That's the problem with these messaging apps - they are the hot thing, they have grown very quickly and people are wondering if maybe they can use this to maybe push ecommerce or maybe knit our other services together. But the questions is, how do you make money out of this and also what's to guarantee that people won't just switch onto some other messaging app when something else comes along." The deal involves $4 billion in cash and $15 billion in stock. That's more than Facebook raised from its own IPO and underscores the social network's determination to win the market for messaging. Zuckerberg says it will continue operating independently and he will keep WhatsApp's no ad policy. But how the service will pay for itself going forward isn't yet clear.
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