Sunday, 18 March 2012

Crocs make a comeback.


What do the following pieces of information refer to?

the biggest challenge


2007 refers to the year when Crocs reached high period of profits.
Colorado refers to the US state where Crocs head office is and where the company comes from.
2009 refers to the worst year for Crocs when it was virtually out of cash and unable to pay the salaries of its employees.
Women refer to Crocs' main target now. They want to focus the sales on women.
65% refers to the percentage of the total sales of Crocs compared to those in the US. 35% of overall sales are made in the US and 65% abroad.
The biggest challenge refers to the new strategy of Crocs to keep the company open. Expanding their range of produtcs and making consumers aware of that.
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