Lady Gaga's new track Born This Way is officially the fastest selling single ever on iTunes.
But the singer is also a savvy business woman. With an army of more than 8m twitter followers, she understands digital media better then most and has arguably taken product placement and marketing tie-ups to a new level.
Her latest venture is with Mac to promote a range of cosmetics which helps fund AIDS research. Michelle Fleury in New York went to meet her.