Thursday, 23 September 2010
iPhone tops a customer satisfaction survey for 4th year in a row.
iPhone tops J.D. Power's customer satisfaction survey for 4th year in a row
September 23, 2010
For the fourth time in a row, the iPhone has come in first in J.D. Power and Associates' semi-annual smartphone customer satisfaction survey with a score of 800 out of 1,000 -- well ahead of its competitors.
If it weren't for the iPhone's battery life -- much improved on the iPhone 4 but still all-too-brief on older models -- the device would have scored five perfect gold circles across the board (see above).
LG, with a score of 731, was the winner in the traditional handset category, also for the fourth consecutive time.
Satisfaction with their handsets may be one reason customers seem to be hanging on to them longer -- an average of 20.5 months, up from 17.3 months in 1999, according to the news release issued Thursday. But the report suggests that price consciousness in the economic downturn may be a bigger factor.