Thursday, 23 September 2010

Commercial of the day: Never say no to Panda.

Panda, an Egyptian manufacturer of cheese and dairy products, has dramatically revamped its advertising thanks to boutique agency Elephant Cairo. The agency, which won two grand prixs at this year’s Dubai Lynx, sold the client the ‘crazy idea’ that if you don’t like Panda products, eat Panda products, or refuse a Panda sandwich, the Panda will kick your ass.


Utilising dark and subtle humour, the ‘Never say no to Panda’ concept is revealed in a string of new TVCs, which show people refusing to eat Panda cheese. They then nervously look towards a life-size Panda, who stares blankly back at them accompanied by Buddy Holly’s True Love Ways, before the Panda proceeds to smash things up.
 

 
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