Sony launches electronics 'scrappage scheme'.
Sony will offer customers discounts for trading in old electronic equipment when they buy new models.
guardian.co.uk, Wednesday 28 April 2010 .
Electronics manufacturer Sony is to introduce a "scrappage" scheme to encourage customers to upgrade their TV and other equipment before the World Cup this summer.
The scheme applies to TV, DVD-R, Blu-ray, home theatre, camera and other ranges, and offers a discount of up to £150 when old products are exchanged for selected new Sony models.
It aims to help reduce the mounting problem of TVs and other large electrical equipment being dumped by consumers in landfill.
Old items do not have to have been made by Sony and a spokeswoman said that even equipment in a poor state of repair would be accepted – and consumers trying to deliver old equipment to retail outlets might have assistance.
The scheme starts tomorrow and runs until 11 July, the day of the World Cup final.
Andy Benson, commercial director of Sony UK, said: "We understand that consumers will undoubtedly want to upgrade their kit as they prepare for the World Cup this summer, but cost is still an issue for most of us coming out of recession.
"This campaign is not only timely in helping people take their entertainment to the next level; it is also a good way to encourage the responsible disposal of old technology."